THE ORIGIN

“Natural” products with no clinical backing. Science-led formulas bloated with fillers and synthetic add-ons.
Big promises—paired with little transparency.

When we couldn’t find what we were looking for, we built it—grounded in science, designed with intention, and made without shortcuts.

We stripped away the noise. Focused on what matters.
And created products that are clear, effective, and trustworthy enough to share with the people we love.

That’s how The Primary was born.

The Primary Difference

Intentional Ingredients

Intentional Ingredients

Most products include more than they need, so you don’t know what’s really working.We challenge that norm with formulas that are precise, transparent, and designed with nutrients in their most effective forms.
Science-driven solutions

Science-driven solutions

Our team of experts begin with scouring through data - selecting ingredients and dosages based on the best available research. Then we run our additional tests to ensure each formula truly delivers.
Innovation

Innovation

Our advanced encapsulation technology protects potency, enhances absorption, and improves stability - so you get more (in less) from every capsule, and your body actually gets to use what you put into it.
Curated, with care

Curated, with care

We don’t aim to have the widest assortment of products. This allows us to be intentional with the ones that matter. The ones backed by real science, made with care, and proven to support real people.
Quality & purity

Quality & purity

Our products are manufactured in Good Manufacturing Practice (GMP) registered facilities, with credible and independent validation conducted with third-party testing organizations.

WHO WE ARE

A Harvard-trained nutritionist meets a health policy expert.

My journey in preventive healthcare began nearly a decade ago - shaped by my own experience with an eating disorder, deepened through advanced nutrition science, and refined by working with over 5,000 individuals to help them look, move, and feel their best.

If I had a dime for every time I was asked for supplement recommendations - oh, well, you know the drill. But I hesitated to endorse products because I couldn’t find ones I trusted completely.

So, I built my own.

I co-founded The Primary with a simple belief: better health starts with better ingredients. Precision over pseudoscience. Minimal yet powerful formulas that deliver exactly what your body needs - nothing more, nothing less.

And when it comes to health, your skin is a window into what’s happening inside. Unlike your heart or lungs, you can actually see it- making it one of the most powerful indicators of your well-being.

Welcome to The PrimaryRx - where skin health isn’t based on fluff, just facts.

- Kripa Jalan, CEO & Chief Nutritionist

After earning a degree in economics and working in public policy, a personal tragedy disrupted my life and led to intense anxiety and depression.

Although therapy eased some of my suffering, Vipassana meditation helped me discover peace and purpose. It was through this practice that I realized my calling: to help others avoid the pain I experienced and unlock their potential.

This journey sparked my interest in healthcare and a profound understanding of the mind-body connection. I came to understand the fundamental role of nutrition in leading a happy, healthy life.

Years later, with a strong foundation and a shared vision, I co-founded this company to develop products that truly make a positive impact. We take pride in the products we've created and are thrilled to introduce them to you.

Thank you for being here!

- Sharang Shah, COO & Health Policy Expert